According to the lawsuit, GM installed telematics systems in its vehicles that tracked a wide array of data points, including speed, seatbelt usage, driving habits, and location. GM then packaged and sold that data to third-party data brokers, who used it to create “Driving Scores” for millions of drivers. These scores were later sold to insurance companies and used to raise rates, deny coverage, or cancel policies, all without Nebraska drivers ever knowing such data was being collected or used against them.
Among the key allegations:
- GM deceived consumers at the point of sale by misrepresenting the nature and scope of the OnStar-connected services.
- Consumers were often misled into believing enrollment in OnStar was mandatory to access basic safety features.
- GM failed to adequately disclose that enrollment in its mobile apps or Connected Vehicle Services would allow the company to collect and sell detailed personal data.
- Dealership employees were incentivized to enroll customers without proper disclosure and, in some cases, without any consent at all.
“Nebraskans deserve to work with companies that are truthful and honest about what they are doing,” Attorney General Hilgers said. “That is not what happened here, and we filed this lawsuit because one large company decided that it wouldn’t honestly tell Nebraskans that their data was going to be used to impact their insurance rates. This is wrong. Our office will hold companies that mislead Nebraskans accountable, no matter how large.”
The complaint seeks civil penalties, restitution for impacted Nebraskans, and injunctive relief to prevent GM and OnStar from continuing these practices in the state.
